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What is dandruff?

WHAT IS DANDRUFF?

The causes and treatments for dandruff.

Dandruff got your head in a rut? You’re not alone. Up to half of the world’s population have their minds (and scalps) boggled by this condition, which can wreck your confidence and cramp your style. Don’t sweat and take the first step to busting dandruff by understanding it and its causes.

THE FACTS

Shoulders looking like a winter wonderland? The white flakes you see - and we’re not talking about snow - is caused by dandruff, a skin condition that affects your scalp and hair. These pesky flakes are actually your scalp’s old skin cells shedding at an excessively rapid rate. Normally, with a healthy scalp, its surface layer should shed around once a month and quickly churn out new cells for replacement. When the scalp factory gets too efficient, it produces excess dead skin known as dandruff.

What is dandruff? - Facts
What is dandruff? - Solutions

THE CAUSES

Let’s get to the root of the scalp situation. Factors like oily skin, washing your hair less often and emotional stress can lead to dandruff, but its exact culprit has been debated over for years. “I check all of those boxes!” Don’t start obsessively examining your scalp in the mirror yet, but that’s how easily susceptible to dandruff we are.

The experts behind CLEAR Anti-Dandruff shampoo discovered that a weakened scalp barrier with less moisture and lipids, as well as the presence of a microbe called Malassezia can lead to dandruff.

Malassezia is a fungus that grows in oil-rich areas such as the chest, face, and scalp. While scalps with dandruff tend to bear more Malassezia, the presence of Malassezia alone is not the sole cause of dandruff. In CLEAR’s clinical studies, we discovered that Malassezia exists on both dandruff-prone and dandruff-proof scalps. The difference? The condition of your scalp. A compromised scalp barrier that allows irritants produced by Malassezia to penetrate the scalp, aggravating the scalp condition and leading to the formation of dandruff.

THE SOLUTION

To end recurring dandruff concern*, we need to not only eliminate the flakes but also to restore the scalp barrier. A healthy scalp not only gives the assurance of no recurring dandruff, but is also the foundation for beautiful, shiny hair.

An anti-dandruff shampoo like CLEAR has anti-dandruff actives that act as anti-microbials, and attack Malassezia before it has a chance to penetrate the scalp barrier, giving you a squeaky-clean scalp and dandruff-free* hair.

Scalp is skin, and a healthy scalp needs daily nutrients to stay strong. Use a scalp nourishing shampoo like CLEAR to give your scalp the right nourishment it needs. CLEAR is boosted with natural moisturising factors and vitamins to keep scalp’s self-defence powered up. With your scalp fighting off dandruff for you, you can regain your inner confidence and never shy away from the camera.

No more skipping of that sexy black dress or tux on your next date night - say good riddance to dandruff anxiety and get your head as clear as day when you use CLEAR.

*no visible flakes with regular use

What is dandruff? - Solutions