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CLEAR's Expertise

Clear's Expertise

Boost scalp’s self-defence. End recurring concern.

Launched in 1975, CLEAR has one goad in mind: To provide the most effective dandruff solution to its consumers. Since then, we’ve never looked back and have set off to take the world by storm.

Unlike many other shampoos which only wash dandruff away, CLEAR shampoos are engineered to not only remove dandruff flakes, but also boost your scalp’s natural self-defence**, ending recurring dandruff concern*.

CLEAR's Bio Booster


CLEAR’s revolutionary Triple Anti-Dandruff Technology is a ground breaking technology that combines scalp care and skin care.

Enriched with upgraded Guar BB18 to enhance distribution of anti-dandruff protection on scalp barrier. CLEAR’s first non-antimicrobial ingredient, Niacinamide (Vitamin B3), it can boost your scalp’s natural defence. As well as with Amino Acid, it keeps scalp moisturised and healthy.

With newfound Triple Anti-Dandruff Technology, it ends recurring dandruff concern, boosting your scalp’s fighting power. Unveil a stronger scalp defence with CLEAR.


CLEAR understands that a man’s scalp is different from a woman’s scalp. Seeing the need for a customised solution, CLEAR created the world’s first dual gender anti-dandruff shampoo.


A man’s scalp produces more sebum, having more loss of total protein and lower level of ceramide in their stratum corneum, making the male scalp barrier weaker, which makes it more prone to dandruff. CLEAR Men, formulated with Triple Anti-Dandruff Technology and Taurine, energises your scalp’s self-defence and helps restore the function of your scalp skin barrier.

With its highly effective technology and formulation, CLEAR Men became the World’s No.1 Men’s Shampoo^ in 2009 and has strongly held onto the title ever since.

Find out more about our Men’s range.


A woman’s scalp loses more moisture; thus they are more prone to have dry scalp and dry hair. CLEAR Women, formulated with Triple Anti-Dandruff Technology including glycerin, hydrates your scalp and activates your scalp’s self-defence** and ends recurring dandruff concern*.

Find out more about our Women’s range.

*no visible flakes with regular use
**Helps restore the function of scalp skin barrier
^Unilever calculation based on Nielsen value/volume sales information for the total grocery market (12 month period ending within June’17 or 12 month period ending within July’17).