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CLEAR's Expertise

Clear's Expertise

Boost Scalp’s Self-defense. End Recurring Dandruff Concern.

Launched in 1975, CLEAR has one goal in mind, to provide the most effective dandruff solution to its consumers. Since then, we’ve never looked back and have set off to take the world by storm.

Unlike many other shampoos which only wash dandruff away, CLEAR shampoos are engineered to not only remove dandruff flakes, but also boost your scalp’s natural self-defense, ending recurring dandruff concern.

CLEAR's Bio Booster


CLEAR’s revolutionary Bio-booster, is a groundbreaking new technology that combines scalp care and skincare.

Enriched with upgraded Guar to enhance distribution of anti dandruff protection on the scalp's protective layer; with CLEAR’s first non-antimicrobial ingredient, Niacinamide (Vitamin B3), it can boost your scalp’s natural defense; as well as with Amino Acid, it keeps the scalp moisturized and healthy.

With newfound Bio-booster, it ends recurring dandruff concern, boosting your scalp’s fighting power. Unveil a stronger scalp defense with CLEAR.

Click here for more information to find out more about Bio-booster.

Gender Customization

CLEAR understands that a man’s scalp is different from a woman’s scalp. Seeing the need for a customized solution, CLEAR created the world’s first dual gender anti dandruff shampoo.


For Men:
A man’s scalp produces more sebum, having more loss of total protein and lower level of ceramide in their stratum corneum, making the male scalp's protective layer weaker, which makes it more prone to dandruff. CLEAR Men, formulated with Bio-booster and Taurine, energizes your scalp’s self-defense and helps restore the function of your scalp skin barrier.

With its highly effective technology and formulation, CLEAR Men became the World’s No.1 Men’s Shampoo in 2009 and has strongly held onto the title ever since.

Click here for more information to find out more about our Men’s range.


For Women:
A woman’s scalp loses more moisture; thus they are more prone to have dry scalp and dry hair. CLEAR Women, formulated with Bio-booster including glycerin, hydrates your scalp, activates your scalp’s self-defense and ends recurring dandruff concern.

Click here for more information to find out more about our Women’s range.

  • no visible flakes with regular use
  • Helps restore the function of scalp's protective layer
  • Unilever calculation based on Nielsen value/volume sales information for the total grocery market (12 month period ending within June’17 or 12 month period ending within July’17).