What makes one person confident? When all else is stripped away, what defines the impressions we make? We wanted to know what makes one more confident than another, and how it affects the impressions he makes.
CLEAR created a social experiment where test subjects were placed in pairs (half of them are dandruff sufferers and half of them are non-dandruff sufferers), while being filmed to speak of the proudest moment of their lives.
Men and women of different ages and lifestyles were picked from the public at random to watch the scenarios, and asked to rate the subjects individually across a scale ranging from “Not confident” to “Extremely confident”.
The results on men were astonishing. It revealed a serious psychological effect on confidence to those who have dandruff scalp.
It was further proved that, for those who have dandruff scalp, CLEAR can unleash the confidence and free themselves from the worry of dandruff.
Click here for more information to learn more and watch the Social Experiment we conducted.