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What is dandruff?

What is Dandruff?

The causes and treatment of hair dandruff.

Dandruff got your head in a rut? You’re not alone. Up to half of the world’s population have their minds (and scalps) boggled by this condition, which can wreck your confidence and cramp your style. Don’t sweat and take the first step to busting dandruff by understanding it and its causes. Then, find the best scalp treatment for dandruff.


Shoulders looking like a winter wonderland? The white flakes you see - and we’re not talking about snow - is caused by dandruff, a skin condition that affects your scalp and hair. These annoying flakes are actually your scalp’s old skin cells shedding at an excessively rapid rate. Normally, with a healthy scalp, its surface layer should shed around once a month and quickly generate new cells for replacement. When the scalp factory gets too efficient, it produces excess dead skin known as dandruff.

What is dandruff? - Facts
What is dandruff? - Solutions


Let’s get to the root of the scalp situation. Factors like oily skin, washing your hair less often and emotional stress can lead to dandruff, but its exact culprit has been debated over for years. “I check all of those boxes!” Don’t start obsessively examining your scalp in the mirror yet, but that’s how easily susceptible to dandruff we are.

The experts behind CLEAR Anti-Dandruff shampoo discovered that a weakened protective layer with less moisture and lipids, as well as the presence of a microbe called Malassezia can lead to dandruff.

Malassezia is a fungus that grows in oil-rich areas such as the chest, face, and scalp. While scalps with dandruff tend to bear more Malassezia, the presence of Malassezia alone is not the sole cause of dandruff. In CLEAR’s clinical studies, we discovered that Malassezia exists on both dandruff-prone and dandruff-proof scalps. The difference? The condition of your scalp. A compromised protective layer allows irritants produced by Malassezia to penetrate the scalp, aggravating the scalp condition and leading to the formation of dandruff.


Dandruff is a sign of an unhealthy scalp. To eliminate the flakes, it is important to restore the scalp’s protective layer, which is the foundation of shiny, beautiful hair. Good thing, dandruff treatment at home is possible. By using an effective dandruff treatment, you are putting an end to recurring dandruff. 

An anti-dandruff shampoo like CLEAR has anti-dandruff actives that act as antimicrobials, and attack Malassezia before it has a chance to penetrate the protective layer of the scalp. Giving you a squeaky-clean scalp and dandruff-free* hair.

Scalp is skin, and a healthy scalp needs daily nutrients to stay strong. Use a scalp nourishing shampoo like CLEAR to give your scalp the right nourishment it needs. CLEAR is boosted with natural moisturizing factors and vitamins to keep scalp’s self-defense powered up. With your scalp fighting off dandruff for you, you can regain your inner confidence and never shy away from the camera.

No more skipping of that sexy black dress or tux on your next date night - say good riddance to dandruff anxiety and get your head as clear as day when you use CLEAR.

*no visible flakes with regular use